#Squadcast 67 : Audience: Marketing in the Age of Subscribers, Fans and Followers

You might think the concept of audience growth would be old hat. But few marketers are approaching audience development as the foundational responsibility connecting all of their efforts. If marketers are not building proprietary audiences in a strategic fashion, then they’re broadcasting content to an empty room.

Jeffrey Rohrs

Jeffrey Rohrs

Hot off the CAMA marketCHARLOTTE speakers podium, Jeffrey Rohrs joins the showgram to review some of these concepts as he does in the pages of his book  AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers

audience

We also had a special impromptu guest from Johnson & Whales University sit in…Bennie Williams is a Business Marketing student and fellow podcaster. Check out The Image Podcast when you can – show him some love.

Nathan, Bennie, and Brandon

Nathan, Bennie, and Brandon

Plus, Brandon’s latest cool tech tools on the way…

Off the cuff. Always on target. This is The Marketing Squadcast.

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LISTEN TO SQUADCAST 67 :  


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Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.

Cool Tech Tools From Brandon Uttley

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

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Thanks for listening.

#Squadcast 66 : Big Data. PR’s Biggest Threat or Opportunity? #prsa

Big Data… you’ve no doubt heard the term, but what is it exactly? Ask 10 different people what it means and you’ll get 12 different answers.

And how is it impacting marketing and PR? Well…The rise of Big Data presents both a threat and an opportunity.

prsa

Big Data has emerged as one of the biggest trends shaping the business world. Thanks to new technologies, companies are now able to mine large sets of information to quickly leverage patterns and data points in order to identify consumer sentiment, develop sales and marketing opportunities, improve customer service and more.

Social media, for example, generates millions of conversations that can be analyzed to pinpoint positive or negative sentiment and even predict consumer behavior.

SE-PRSA-conf

Brandon Uttley is taking on the topic at the 2014 PRSA Southeast District Conference April 11th.

Plus, Brandon’s latest cool tech tools on the way…

Off the cuff. Always on target. This is The Marketing Squadcast.

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LISTEN TO SQUADCAST 66 :  


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RSS: http://feeds.feedburner.com/MarketingSquadcast

iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2

PODOMATIC: http://marketingsquadcast.podomatic.com/

Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.

Cool Tech Tools From Brandon Uttley

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

Connect with us …give us something to talk about:

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Thanks for listening.

#Squadcast 65 : “Earn it. Don’t Buy it.” author Jim Tobin talks Social Media Marketing

Social Media Marketing as we’ve known it is broken. Ad spend is up but engagement is down.

If you’re a CMO or tasked with the duties of the social channels change in the way you’ve been doing things is a coming. Are you ready? 

Jim Tobin, Ignite Social Media. Author, "Earn it. Don't buy it."

Jim Tobin, Ignite Social Media. Author, “Earn it. Don’t buy it.”

Jim Tobin, author of “Earn it. Don’t Buy it.” joins the showgram today to provide his unique insight into the changing social media marketing landscape.

earn it buy it

Plus, Brandon’s latest cool tech tools on the way…

Off the cuff. Always on target. This is The Marketing Squadcast.

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LISTEN TO SQUADCAST 65 :  


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RSS: http://feeds.feedburner.com/MarketingSquadcast

iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2

PODOMATIC: http://marketingsquadcast.podomatic.com/

Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.

Cool Tech Tools From Brandon Uttley

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

Connect with us …give us something to talk about:

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Thanks for listening.

#Squadcast 64 : B2B Rising Preview with Chad Hartman #BMAclt #promocode

The Carolinas Chapter of the Business Marketing Association (BMA Carolinas) is hosting B2B Rising – a full-day conference for marketing and business professionals.

This regional event is part of a global conference series designed to help B2B marketers share and learn from each other about effective strategies, tactics and creative ideas to grow their businesses.

b2b rising

The line up includes a host of leading B2B corporate marketing executives and thought leaders  - covering  marketing, technology, content, and creative  -

Chad Hartman, Director of Marketing at Tropical Foods is on the Board of Directors for the Charlotte chapter of BMA and he joins us on the show today to give us a sneak peek of the conference.

Plus, Brandon’s latest cool tech tools on the way…

Off the cuff. Always on target. This is The Marketing Squadcast.

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LISTEN TO SQUADCAST 64 :  


b2b promo

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RSS: http://feeds.feedburner.com/MarketingSquadcast

iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2

PODOMATIC: http://marketingsquadcast.podomatic.com/

Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.

Cool Tech Tools From Brandon Uttley

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

Connect with us …give us something to talk about:

  • Follow & tweet on twitter
  • Like & chat on Facebook
  • Circle & engage on Google+
  • Join & discuss on LinkedIn Group
  • Rate & review us on iTunes
  • Send us an email
  • Leave us a voicemail at 775-538-CHAT (2428)
  • Leave a comment below

Thanks for listening.