#Squadcast 70 : Marty Weintraub. Psychographic Content Marketing IS The “New Display”

We’ve all heard the claims – SEO is dead, now Facebook and Twitter are hungry for their slice of display marketing budgets have us seeing organic-looking social feed page promotion ad units. You have to pay to play…and pay handsomely just to get users to see your content. Site visits are way down and we aren’t seeing enough conversions.

What’s a marketer to do?

Marty W
Marty Weintraub – with the integrated social, search, display and PR online marketing agency aimClear® is on the showgram today to talk about how Psychographic Content Marketing IS The “New” Display

BTW > (If you’d like to get on the “Super Secret Pychographic Social Distribution Weekly Tip Sheet” list Marty spoke of in the podcast, drop him a note to Marty [at] aimclear [dot] com. Put “Secret List” in the subject line)

Be sure to listen to the interview for details for your chance to win this book.

Be sure to listen to the interview for details for your chance to win this book.

Off the cuff. Always on target. This is The Marketing Squadcast.

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LISTEN TO SQUADCAST 70 :  

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iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2

PODOMATIC: http://marketingsquadcast.podomatic.com/

Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.

Cool Tech Tools From Brandon Uttley

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

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Thanks for listening.

#Squadcast 69 : Tom Webster on Social Media, Buyer Personas, Radio and Music

We’ve gotta assume if you’re doing your marketing correctly you’re applying some methodology and awesome research because as marketers, that’s what we do right? Well, that and a ton of guts and instinct – cause we just …know stuff.

One of the leading companies that rises to the top of any research discussion is Edison Research (you may know them best as the company that provides all of the exit polling data for the networks during the U.S. elections and primaries..

Tom Webster Edison Research

Tom Webster, Vice President of  Strategy and Marketing with Edison Research joins the showgram today. He’s a specialist in consumer behavior, and with nearly 20 years telling stories with numbers and trying to gain insights from data.

He’s  the principal author of many widely cited studies in digital and social media, including The Social Habit, Twitter Users in America and an annual series of studies on Podcasting. He’s  also the co-author of The Infinite Dial, the longest-running research series examining consumer usage of digital and traditional media in America.

Plus, Brandon’s latest cool tech tools on the way…

Off the cuff. Always on target. This is The Marketing Squadcast.

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LISTEN TO SQUADCAST 69 :  

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RSS: http://feeds.feedburner.com/MarketingSquadcast

iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2

PODOMATIC: http://marketingsquadcast.podomatic.com/

Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.

Cool Tech Tools From Brandon Uttley

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

Connect with us …give us something to talk about:

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Thanks for listening.

#Squadcast 68 : Marketing Automation for Dummies with Mathew Sweezey

Marketing automation has come up on this show many times before. Worth talking about repeatedly because it’s been shown to dramatically increase lead conversions and average deal sizes as well as improve forecasting and customer segmentation.

Back in March, Nathan Richie hosted/emcee’d the BMA Carolinas “B2B Rising Regional Conference in Uptown Charlotte at Central Piedmont Community College. Included in the plethora of super smart peeps that graced the stage – one of the audiences’ favorites was Mathew Sweezey aka Ms Weezey (we’ll get back to that in a minute).

Mathew Sweezey, Author of "Marketing Automation for Dummies"

Mathew Sweezey, Author of “Marketing Automation for Dummies”

If you’re a bit confused on the topic and don’t know where to start, Mathew Sweezey head of B2B Marketing Thought Leadership for Salesforce.com, and author of  “Marketing Automation for Dummies” is here to dumb it down for you.

 

mktg autom dummies

Plus, Brandon’s latest cool tech tools on the way…

Off the cuff. Always on target. This is The Marketing Squadcast.

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LISTEN TO SQUADCAST 68 :  

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RSS: http://feeds.feedburner.com/MarketingSquadcast

iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2

PODOMATIC: http://marketingsquadcast.podomatic.com/

Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.

Cool Tech Tools From Brandon Uttley

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

Connect with us …give us something to talk about:

  • Follow & tweet on twitter
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Thanks for listening.

#Squadcast 67 : Audience: Marketing in the Age of Subscribers, Fans and Followers

You might think the concept of audience growth would be old hat. But few marketers are approaching audience development as the foundational responsibility connecting all of their efforts. If marketers are not building proprietary audiences in a strategic fashion, then they’re broadcasting content to an empty room.

Jeffrey Rohrs

Jeffrey Rohrs

Hot off the CAMA marketCHARLOTTE speakers podium, Jeffrey Rohrs joins the showgram to review some of these concepts as he does in the pages of his book  AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers

audience

We also had a special impromptu guest from Johnson & Whales University sit in…Bennie Williams is a Business Marketing student and fellow podcaster. Check out The Image Podcast when you can – show him some love.

Nathan, Bennie, and Brandon

Nathan, Bennie, and Brandon

Plus, Brandon’s latest cool tech tools on the way…

Off the cuff. Always on target. This is The Marketing Squadcast.

****

LISTEN TO SQUADCAST 67 :  

 ****

RSS: http://feeds.feedburner.com/MarketingSquadcast

iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2

PODOMATIC: http://marketingsquadcast.podomatic.com/

Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.

Cool Tech Tools From Brandon Uttley

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

Connect with us …give us something to talk about:

  • Follow & tweet on twitter
  • Like & chat on Facebook
  • Circle & engage on Google+
  • Join & discuss on LinkedIn Group
  • Rate & review us on iTunes
  • Send us an email
  • Leave us a voicemail at 775-538-CHAT (2428)
  • Leave a comment below

Thanks for listening.