We’ve gotta assume if you’re doing your marketing correctly you’re applying some methodology and awesome research because as marketers, that’s what we do right? Well, that and a ton of guts and instinct – cause we just …know stuff.
One of the leading companies that rises to the top of any research discussion is Edison Research (you may know them best as the company that provides all of the exit polling data for the networks during the U.S. elections and primaries..
Tom Webster, Vice President of Strategy and Marketing with Edison Research joins the showgram today. He’s a specialist in consumer behavior, and with nearly 20 years telling stories with numbers and trying to gain insights from data.
He’s the principal author of many widely cited studies in digital and social media, including The Social Habit, Twitter Users in America and an annual series of studies on Podcasting. He’s also the co-author of The Infinite Dial, the longest-running research series examining consumer usage of digital and traditional media in America.
Plus, Brandon’s latest cool tech tools on the way…
Off the cuff. Always on target. This is The Marketing Squadcast.
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