#Squadcast 49 : API’s for Marketers and Dummies with Zapier.com

Application Program Interface. These are protocols and tools that let different software applications and web services share data. But for many marketers, APIs sound too complicated to use and thus they remain hidden in the realm of pasty-faced programmers.

Fortunately, we have a great tour guide on the show today to have us navigate this growing and geeky world of APIs:

Zapier

Wade Foster, Co-Founder of Zapier.com in San Francisco joins the showgram. Zapier is making it easy for non-technical users to create connections between more than 34 APIs that don’t usually talk to each other. Think -  APIs for Dummies, so naturally…we make a great audience!

Plus, we’ve got that latest installment of Brandon’s Cool Tech Tools

This and the usual fare again from the plush well-lit studios of Sales Performance International overlooking Piedmont Row in Southpark – Charlotte, North Carolina…

SQUADCAST 49 : 


AUDIO DOWNLOAD: http://marketingsquadcast.podomatic.com/enclosure/2013-06-17T11_08_49-07_00.mp3

RSS: http://feeds.feedburner.com/MarketingSquadcast

iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2

PODOMATIC: http://marketingsquadcast.podomatic.com/

If you haven’t done so, be sure to sign up for Brandon’s “Cool Tech Tools.

brandons tech tools

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

Connect with us …give us something to talk about:

Thanks for listening.

#Squadcast 48 : Chris Brogan helps us celebrate our Birthday, and we reflect on past guests.

Two years ago this month we were sitting around slurpin’ overpriced coffee, pissin’ and moanin’, drawing and measuring our entrepreneurial workloads, applauding, criticizing, comparing wins and losses. We had so much in common dealing with clients and projects and trying to make a living – we decided to record our little chats or rants if you will.

Our goal was simple. Be REAL about marketing. No bullshit for the sake of being PC. Invite other experts and standouts in to talk the way people in the boardrooms and hallways really talk. Provide honesty about what we’ve all found to work, and what we like and don’t like.

HappyBirthday

And so…here we are. Still “Off the cuff. Always on target” as we bring in the best and brightest to join us to take aim at the latest news, views and trends in marketing, business, public relations, social media, and sales.

On this episode, we run down some past guest highlights and welcome our very special guest to mark the occasion – the one and only Chris Brogan joins the showgram.

Brogan

Plus, Brandon’s Cool Tech Tools…on the way.

This and the usual fare…this time from the plush well-lit studios of Sales Performance International overlooking Piedmont Row in Southpark – Charlotte, North Carolina…

SQUADCAST 48 : 


AUDIO DOWNLOAD: http://marketingsquadcast.podomatic.com/enclosure/2013-06-03T17_32_06-07_00.mp3

RSS: http://feeds.feedburner.com/MarketingSquadcast

iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2

PODOMATIC: http://marketingsquadcast.podomatic.com/

If you haven’t done so, be sure to sign up for Brandon’s “Cool Tech Tools.

brandons tech tools

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

Connect with us …give us something to talk about:

Thanks for listening.

Oh…and by the way - Here’s 13 highlights from our archives we urge you to check out as we celebrate The Marketing #Squadcast turning 2 years old.  These are in no particular order. We’ve done 48 episodes…hard to pick just 13 out of all the great talent that has visited us.

  1. Adam Holden-Bache of Mass Transmit has talked Email Marketing
  2. We were live at Social Fresh Charlotte in 2011 and joined on the couch by Chris PennPeter ShankmanEric BoggsMike MahoneyDavid Thomas, Jeff CohenChad Elkins, and … DJ Waldow (see how I did that?)
  3. Russell White, an authority on business in the new economy joined us to tell us about Retaining Top Talent in a Free Agent Market.
  4. Ira Bass, Charlotte’s “LinkedIn Guy” gave us job search tips and pointers.
  5. Anthony Proctor with 1060Creative gave some tips to help your videos stand out.
  6. Jason Falls was on the phone to call BULLSHIT on brands who still haven’t figured out how to do Social Media after all these years.
  7. Fabi Preslar with Spark Publications & Tamela Rich, Author and Motorcycle Adventurist said “Self-Publishing” gets a bad rap.
  8. Lawrence Shaheen, weighed in on a political marketing.
  9. Social Media Examiner CEO and founder of Michael Stelzner talked white papers, social media, podcasting and marketing.
  10. The lovely and talented Queen of Content Ann Handley gave us Content Rules insight, and some belly laughs.
  11. John Jantsch of Duct Tape Marketing, chimed in on marketing for small businesses and his books Duct Tape MarketingThe Referral Engine, and The Commitment Engine.
  12. Brian Wallace, with NowSourcing, Inc., talked about the latest obsession of Al Gore’s interwebs – INFOGRAPHICS.
  13. This past episode, Ron Coleman with the law firm Goetz Fitzpatrick LLP in New York discussed commercial law, trademark, copyright issues, and if your marketing is legal.

 

#Squadcast 47 : Is Your Marketing Legal? Attorney Ron Coleman talks Copyright infringement, Indemnification, & more

Are your marketing efforts breaking the law? Or is someone else out there infringing on your company’s intellectual property in cyberspace? Maybe you’re just blissfully ignorant of all this stuff – just hoping you won’t get served with a cease-and-desist in the near future.

Ron Coleman, Partner, Goetz Fitzpatrick LLP in New York

Ron Coleman, Partner, Goetz Fitzpatrick LLP in New York

Ron Coleman is our special guest on the program. He’s one of the most Internet-savvy attorneys in the country, and partner with the law firm Goetz Fitzpatrick LLP in New York. He specializes in commercial law, focusing on trademark and copyright issues as well as litigation.

Plus, Brandon’s Cool Tech Tools…on the way.

This and the usual fare…this time from the plush well-lit studios of Sales Performance International overlooking Piedmont Row in Southpark – Charlotte, North Carolina…

SQUADCAST 47 : 


AUDIO DOWNLOAD: http://marketingsquadcast.podomatic.com/enclosure/2013-05-20T10_36_13-07_00.mp3

RSS: http://feeds.feedburner.com/MarketingSquadcast

iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2

If you haven’t done so, be sure to sign up for Brandon’s “Cool Tech Tools.

brandons tech tools

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

Connect with us …give us something to talk about:

Thanks for listening.