#Squadcast 66 : Big Data. PR’s Biggest Threat or Opportunity? #prsa

Big Data… you’ve no doubt heard the term, but what is it exactly? Ask 10 different people what it means and you’ll get 12 different answers.

And how is it impacting marketing and PR? Well…The rise of Big Data presents both a threat and an opportunity.

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Big Data has emerged as one of the biggest trends shaping the business world. Thanks to new technologies, companies are now able to mine large sets of information to quickly leverage patterns and data points in order to identify consumer sentiment, develop sales and marketing opportunities, improve customer service and more.

Social media, for example, generates millions of conversations that can be analyzed to pinpoint positive or negative sentiment and even predict consumer behavior.

SE-PRSA-conf

Brandon Uttley is taking on the topic at the 2014 PRSA Southeast District Conference April 11th.

Plus, Brandon’s latest cool tech tools on the way…

Off the cuff. Always on target. This is The Marketing Squadcast.

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LISTEN TO SQUADCAST 66 :  


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Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.

Cool Tech Tools From Brandon Uttley

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

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Thanks for listening.

#Squadcast 65 : “Earn it. Don’t Buy it.” author Jim Tobin talks Social Media Marketing

Social Media Marketing as we’ve known it is broken. Ad spend is up but engagement is down.

If you’re a CMO or tasked with the duties of the social channels change in the way you’ve been doing things is a coming. Are you ready? 

Jim Tobin, Ignite Social Media. Author, "Earn it. Don't buy it."

Jim Tobin, Ignite Social Media. Author, “Earn it. Don’t buy it.”

Jim Tobin, author of “Earn it. Don’t Buy it.” joins the showgram today to provide his unique insight into the changing social media marketing landscape.

earn it buy it

Plus, Brandon’s latest cool tech tools on the way…

Off the cuff. Always on target. This is The Marketing Squadcast.

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LISTEN TO SQUADCAST 65 :  


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RSS: http://feeds.feedburner.com/MarketingSquadcast

iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2

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Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.

Cool Tech Tools From Brandon Uttley

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

Connect with us …give us something to talk about:

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Thanks for listening.

#Squadcast 64 : B2B Rising Preview with Chad Hartman #BMAclt #promocode

The Carolinas Chapter of the Business Marketing Association (BMA Carolinas) is hosting B2B Rising – a full-day conference for marketing and business professionals.

This regional event is part of a global conference series designed to help B2B marketers share and learn from each other about effective strategies, tactics and creative ideas to grow their businesses.

b2b rising

The line up includes a host of leading B2B corporate marketing executives and thought leaders  - covering  marketing, technology, content, and creative  -

Chad Hartman, Director of Marketing at Tropical Foods is on the Board of Directors for the Charlotte chapter of BMA and he joins us on the show today to give us a sneak peek of the conference.

Plus, Brandon’s latest cool tech tools on the way…

Off the cuff. Always on target. This is The Marketing Squadcast.

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LISTEN TO SQUADCAST 64 :  


b2b promo

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iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2

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Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.

Cool Tech Tools From Brandon Uttley

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

Connect with us …give us something to talk about:

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Thanks for listening.

#Squadcast 63 : Olivier Blanchard live in-studio. Talks Social Media ROI, and Customer Service

After all this time the 3 dirty words of Social Media still exist. Return on investment. ROI.

Daily we’re bombarded with articles challenging the validity of social media because not everyone can agree whether anyone is really making money at it…despite what the gurus and snake oil salesmen are peddling.

smroi 600600

One of the first out of the gate to point out you may be doing this all wrong, and THIS is the way you might want to approach it so the C-suite will be happy was Olivier Blanchard and his book Social Media ROI. It came out in 2011 its methodologies still hold true today.

Olivier joins the showgram live in the studio and we cover:

  • The difference between Social Media (Marketing) and Social Business.
  • The need for real-world competence in corporate and agency social media roles.
  • The importance of using the right KPIs and metrics when working with social channels.
  • Leading with Customer Experiences (and customer service) rather than “content.”
  • Cutting through Social Media bullshit once and for all (like determining “the value of a like”).
  • The importance of focusing as much on customer development and retention as on customer acquisition.

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Plus, Brandon’s latest cool tech tools on the way…

Off the cuff. Always on target. This is The Marketing Squadcast.

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LISTEN TO SQUADCAST 63 :  


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RSS: http://feeds.feedburner.com/MarketingSquadcast

iTUNES: http://itunes.apple.com/us/podcast/the-marketing-squadcast/id622902940?mt=2

PODOMATIC: http://marketingsquadcast.podomatic.com/

Be sure to sign up for Brandon’s “Cool Tech Tools“ he talks about each episode.

Cool Tech Tools From Brandon Uttley

Got a topic or rant you want us to tackle? Got a guest recommendation? Have a marketing challenge keeping you up at night? Want to be a guest on our show?

Connect with us …give us something to talk about:

  • Follow & tweet on twitter
  • Like & chat on Facebook
  • Circle & engage on Google+
  • Join & discuss on LinkedIn Group
  • Rate & review us on iTunes
  • Send us an email
  • Leave us a voicemail at 775-538-CHAT (2428)
  • Leave a comment below

Thanks for listening.